Shop at Tahoe Businesses that Keep Squaw True

If you’re in Tahoe and need to do some last-minute holiday shopping, how about shopping at local businesses that are standing up to Keep Squaw True?

Pictured: Squaw Valley

Pictured: Squaw Valley

Two weeks ago, Sierra Watch delivered a letter to Placer County officials, signed by more than 40 local businesses and non-profits, who recognize that irresponsible development in Squaw Valley is a threat to the:

“natural resources, recreational opportunities, local businesses, and visitor experience that define life in North Lake Tahoe.”

And they signed their businesses and names onto a clear request to Placer County officials, asking them to:

“reject KSL’s proposed development and, instead, encourage landowners and the community to work together to create a blueprint that makes sense for Squaw, Tahoe, and beyond.”

The letter provides another example of how we work together to protect the places we love.

You can read it at: Coalition Letter to Placer BOS Dec8

And it offers a great list of places to shop – and eat:

Tahoe City:

– Alpine Home Furnishings
– Cabin Fever
– Christy Hill
– Pass It On Thrift Store
– Ruffles + Ruffnecks
– Scraps Dog Bakery
– Shredhead Printing
– SiPS Tahoe
– Tahoe City Chocolates and Ice Cream
– Tahoe Furniture Company
– Trunk Show
– Video Stop
– Willard’s Sports Shop

Kings Beach:

– Eddy Bowl (
– Front Porch
– Sierra Shirts and Shades
– Jackpot Vintage and Second Hand Score
– Steamer’s Inc.
– Tahoe Bike & Ski
– Tahoe Central Market
– Tahoe Eco Sports
– The Robins Nest
– Well Being


– Alpine Shipping and Packaging
– Dark Horse Coffee Roasters Truckee
– Dressed Boutique
– Flower Power
– Granite Chief
– Kitsch.
– Mountain Kids- Nomad Boutique
– Paco’s Bike & Ski
– Spice Café
– Split Rock Music Company
– The Cooking Gallery
– The SoulHouse Project
– The Treehouse
– Thrill of the Find “Thrift”
– Totally Board

Happy Holidays – and Let it Snow!


Post by Tom Mooers, Executive Director of Sierra Watch