Sierra Watch Report on Tahoe Traffic and Squaw Development

  Be prepared to stop. That’s the title – and conclusion – of our new report on what proposed development in Squaw Valley would do to our traffic mess in Tahoe. Sierra Watch surveyed planning documents, commissioned expert research, and conducted a thorough assessment of existing conditions to reach a troubling conclusion: Tahoe traffic is bad – […]

Tahoe Conservationists Make Case Against Squaw Valley Development

Contact: Tom Mooers, (530) 265-2849 x200, January 18, 2018 Auburn, Calif. – Conservationists made their legal case against a massive development in Squaw Valley yesterday, submitting their opening brief in a court challenge to Placer County approvals that would transform North Tahoe with a project of a size, scale, and scope the region has never seen. Sierra […]

Tahoe Development, Campaign Contributions and HEY LOOK BALLOONS!

People watch elected officials approve irresponsible development in Tahoe and ask me, “Why?!?” They sit through hours of public testimony, for example, at a Placer County Board of Supervisors hearing, listening to impassioned pleas and reasoned arguments to deny KSL Capital Partners’ proposed development in Squaw Valley. Then they watch the Board — or at least four […]

keep squaw true t-shirts

We’re thankful for you.

Sierra Watch thanks our supporters far and wide for standing up for the Sierra Nevada. This Thanksgiving, we have many things to be grateful for. Whether it is the picturesque mountain meadows of Martis Valley, the pristine landscape of a protected Royal Gorge, or the great skiing and culture of Squaw Valley, many of our […]

ksl greenwashing award

Squaw Valley and the Pyrite Pigeon for Corporate Greenwashing

The November issue of Ski Magazine hit newsstands just in time for the start of the 2017–2018 season. Inside, starting on page 58 is an eight-page article, titled “Arrested Development” all about how Andy Wirth and KSL Partners’ development plans for Squaw Valley are dividing North Lake Tahoe. It fairly represents Sierra Watch’s goal for Truckee […]

sierra watch outreach

Keeping Squaw True across Northern California

Skiers and snowboarders from across Northern California and Northern Nevada are starting to gear up and get stoked for the upcoming winter season, and it has been a busy fall here at Sierra Watch too as we work to get the word out about the campaign to Keep Squaw True. This month, Field Representative Chase […]

timberline twister squaw valley

Tahoe’s Squaw Valley: “nothing to do here in the summer.”

A Roller Coaster in Squaw Valley? Really? Welcome to Tahoe; there’s nothing to do here in the summer. At least that’s what KSL Capital Partners, the private equity firm that bought Squaw Valley in 2010, wants us to believe. And if that’s your premise, that’s how you end up proposing a roller coaster. In North […]

keep squaw true flash mob

Keep Squaw True flashmob takes over KT-22 from KSL Capital Partners

KSL Capital Partners saw dollar signs and not mountains when they bought Squaw Valley, but their plan for acres of condo hotel highrises and a massive indoor waterpark can’t stop the North Lake Tahoe faithful from enjoying what’s already awesome about our mountain playground. Squaw Valley might be closed for the summer but Sierra Watch […]

Placer County Digs Us Further Into Housing Crisis

By Chase Schweitzer, Sierra Watch Field Representative. First published as an opinion piece in Moonshine Ink, Truckee and North Lake Tahoe’s Independent Newspaper, under the title, “Placer County Digs Us Further into Housing Crisis“ As we now recognize the hole that we are in regarding this housing crisis, before we can try to pull ourselves out […]

Update: Sierra Watch’s Campaign to Keep Squaw True

Proposed development in Tahoe’s Squaw Valley threatens everything we love about the Sierra. Sierra Watch is pursuing a strategic, disciplined campaign to secure a better outcome and Keep Squaw True. And, given Placer County’s approvals of massive development in November 2016, it’s our effort that stands between KSL Capital Partners and the destruction of our […]