Getting rad roadside in Squaw Valley

I’m not sure exactly how cold it was when I pulled into the Squaw Valley post office at 6:30 Sunday morning.  My car thermometer said it was 1 degree, Jen’s car, which pulled in right behind me, thought it was 6 degrees.  Either way, it was the kind of cold that quickly chills most Californians  to […]

Shop at Tahoe Businesses that Keep Squaw True

If you’re in Tahoe and need to do some last-minute holiday shopping, how about shopping at local businesses that are standing up to Keep Squaw True? Two weeks ago, Sierra Watch delivered a letter to Placer County officials, signed by more than 40 local businesses and non-profits, who recognize that irresponsible development in Squaw Valley […]

Tahoe Businesses Opposing Current Squaw Valley Development

View Update: Updated Coalition Letter of 70 Businesses, Delivered to Placer County, November 14, 2016 MORE THAN 40 LOCAL BUSINESSES AND REGIONAL ORGANIZATIONS IN OPPOSITION TO PROPOSED TAHOE DEVELOPMENT   Auburn, Calif. – Sierra conservationists delivered a letter to Placer County officials today expressing growing opposition to KSL’s Squaw Valley development proposals. In a letter to […]

Keep Squaw True Happy Hour at Mellow Fellow, Nov.19 in Truckee

Come join us on THURSDAY, NOV.19 from 5pm to 7pm at Mellow Fellow, Truckee for the BENEFIT and HAPPY HOUR TO KEEP SQUAW TRUE   Come enjoy Mellow Fellow’s master selection of beer and delicious food at their Truckee location. Have a chance to get some GNAR points during the off-season with a raffle offering: […]

Fun times at last week’s KST Happy Hour

Last Thursday, the folks at Patagonia Reno hosted a Keep Squaw True Happy Hours at their outlet store. It was a great time with tasty snacks and some great beer from Ninkasi Brewing. The Sierra Watch team was also on hand to educate people about issues surrounding the proposed development of Squaw Valley. There was […]

Report on the draft EIR Comment Letters for the Squaw Valley Village Specific Plan

Summary and Report on Comment Letters Draft Environmental Impact Report Squaw Valley Village Specific Plan  –Delivered to the Tahoe Regional Planning Agency on September 23, 2015– –Delivered to the Placer County Board of Supervisors on October 20, 2015– ———————————————————————————————————————————- To view the PDF of the report, please click here: Sierra Watch Report on Squaw Valley […]

Keep Squaw True Happy Hour and Pizza Party on Friday, Oct. 2

Come join us on FRIDAY, OCT.2 from 4pm to 7pm at The Crest Café for the first ever KEEP SQUAW TRUE HAPPY HOUR AND PIZZA PARTY.   Come enjoy drink specials,  free pizza and salad, games and great company. Have a chance to get some GNAR points during the off-season with a raffle offering: Keep […]

Massive Squaw Valley Development Would Affect All of North Lake Tahoe

Folks are rightfully alarmed at what a series of high-rises, an indoor water park, and 30 timeshare mansions in Shirley Canyon would do to Squaw Valley. But the damage wouldn’t stop there. Every person that lives, works and plays in North Lake Tahoe would be affected by the development in its current form. When development […]

Why Our Voices Count On KSL’s Development Plan

Over and over I meet people that feel like their voice just doesn’t count when it comes to the proposed development in Squaw Valley, and that is just in the three weeks since I began working for Sierra Watch. The important thing to remember however is that is all KSL’s proposed development is: PROPOSED. It […]


NEW FIELD REPRESENTATIVE WORKING TO KEEP SQUAW TRUE Squaw Valley, Calif. – In an effort to further grassroots efforts to Keep Squaw True, Sierra Watch has added Chase Schweitzer as its new Field Representative. A life-long Squaw Valley snowboarder, Schweitzer brings proven experience in communications, publicity, and volunteer recruitment − as well as a deep […]