ksl greenwashing award

Squaw Valley and the Pyrite Pigeon for Corporate Greenwashing

The November issue of Ski Magazine hit newsstands just in time for the start of the 2017–2018 season. Inside, starting on page 58 is an eight-page article, titled “Arrested Development” all about how Andy Wirth and KSL Partners’ development plans for Squaw Valley are dividing North Lake Tahoe. It fairly represents Sierra Watch’s goal for Truckee […]

sierra watch outreach

Keeping Squaw True across Northern California

Skiers and snowboarders from across Northern California and Northern Nevada are starting to gear up and get stoked for the upcoming winter season, and it has been a busy fall here at Sierra Watch too as we work to get the word out about the campaign to Keep Squaw True. This month, Field Representative Chase […]

timberline twister squaw valley

Tahoe’s Squaw Valley: “nothing to do here in the summer.”

A Roller Coaster in Squaw Valley? Really? Welcome to Tahoe; there’s nothing to do here in the summer. At least that’s what KSL Capital Partners, the private equity firm that bought Squaw Valley in 2010, wants us to believe. And if that’s your premise, that’s how you end up proposing a roller coaster. In North […]

keep squaw true flash mob

Keep Squaw True flashmob takes over KT-22 from KSL Capital Partners

KSL Capital Partners saw dollar signs and not mountains when they bought Squaw Valley, but their plan for acres of condo hotel highrises and a massive indoor waterpark can’t stop the North Lake Tahoe faithful from enjoying what’s already awesome about our mountain playground. Squaw Valley might be closed for the summer but Sierra Watch […]

Squaw and Martis Overdevelopment Digs Us Further Into Housing Crisis

By Chase Schweitzer, Sierra Watch Field Representative. First published as an opinion piece in Moonshine Ink, Truckee and North Lake Tahoe’s Independent Newspaper, under the title, “Placer County Digs Us Further into Housing Crisis“ As we now recognize the hole that we are in regarding this housing crisis, before we can try to pull ourselves out […]

Update: Sierra Watch’s Campaign to Keep Squaw True

Proposed development in Tahoe’s Squaw Valley threatens everything we love about the Sierra. Sierra Watch is pursuing a strategic, disciplined campaign to secure a better outcome and Keep Squaw True. And, given Placer County’s approvals of massive development in November 2016, it’s our effort that stands between KSL Capital Partners and the destruction of our […]

Support Keep Squaw True at Wild & Scenic Truckee

Support Keep Squaw True and spend a wonderful evening with Sierra Watch! Sierra Watch is hosting an outdoor showing of the Wild & Scenic Film Festival in Truckee on Saturday, June 17th and you’re invited! Hosted by Sierra Watch Executive Director Tom Mooers, this year’s Wild & Scenic Film Festival will benefit our work to Keep Squaw True, as well […]

Help Keep Squaw True at the World Cup!

North Tahoe has World Cup fever. And the only prescription is: MORE COWBELL! Sierra Watch is fired up for the World Cup at Squaw Valley this weekend. And we’ll be handing out cowbells to cheer our athletes and celebrate our skiing heritage. Come find us at the East Entrance of the Village and help make […]

Tahoe Traffic and the Winter of Discontent

For a lot of folks visiting Tahoe, this is the winter of our discontent. The snow is back – which is great.  Great for skiers, great for our creeks, great for our water supplies. But this winter has also brought a whole lot of something else to Tahoe: traffic. Maybe you live in the Bay […]

Tahoe Traffic and Squaw Valley–When you are in a hole, the first thing you should do is stop digging.

I knew traffic would be bad. A month of storms had buried Tahoe in historically deep snow and it was Saturday.  Bluebird skies and mild temperatures, not to mention the marketing departments of every ski resort in the region, beckoned one and all to come enjoy the winter wonderland.  I grew up in the Sierra […]