For our mountains. More than ever.
It’s the time of year when we reach out and ask you to support Sierra Watch. We make it easy – just click here to donate: And it’s important; these days, we need our mountains more than ever. The good news is that there are no new subdivisions on the Martis Valley West property in […]
State of Sierra Watch 2020
Each fall we take stock of another year of Sierra Watch and the work we do to defend our mountains. Of course it’s tough to look back on 2020 – when it keeps bearing down on us like a freight train. Throughout California, we’re suffering the realities of a changing climate – the ravages of […]
Alterra Mountain Company: Full Steam Ahead for Squaw Valley Development
Alterra Mountain Company may have agreed to change the name of its Squaw Valley ski resort, but it hasn’t changed its plans for massive development in North Tahoe. Even in the face of community opposition, legal challenges, increasing fire danger, and a global pandemic, it’s business as usual for the Colorado-based ski conglomerate with parent […]
Keeping Nightmare Vision for Squaw Development from Becoming Reality
Seven years ago, we got our first look at the proposed indoor waterpark for Tahoe’s Squaw Valley. In the newsclip below, the Reno Gazette-Journal called it, “a high-mountain water park on steroids.” Management has changed; from KSL Capital Partners to Alterra Mountain Company. But the plans remain the same. The good news is that there […]
Sierra Watch: Our Mission & Role in Protecting the Sierra Nevada
Mission Sierra Watch’s mission is to protect the Sierra Nevada by turning development threats into conservation victories. Inspired by the Sierra’s mountain ridgelines, deep pine forests, rich meadows, and crystal clear waters, we provide innovative strategic leadership to defend the places we love. Approach Our own expertise includes campaign strategy, land use law, media relations, […]
Support the Sierra Nevada during our 2020 Summer Match!
There’s no better place to get into nature – and get away from it all – than the Sierra. Let’s keep it that way. Let’s not lose our great outdoors to indoor waterparks, our Tahoe time to traffic, our night sky to light pollution. Click here to support Sierra Watch and our work to Save Martis Valley and Keep Squaw […]
Great Time to Give to the Great Outdoors – Summer Match Announced!
These days we need our mountains more than ever. Maybe you’re lucky enough to be in the Sierra right now. But, even if you can’t currently access the trails or go jump in the lake, just knowing that they are there, ready and waiting for your next adventure, can provide real solace in challenging times. Our […]
Squaw Valley & Keep Squaw True: More than Just a Name
Update 10/19/2020: Sierra Watch Renames Campaign to Tahoe Truckee True For the most part, when we hear Squaw Valley, we think of the place – the meadows and mountains. Some of California’s best ski terrain and the community that has built itself around the resort’s famous slopes. But increasingly now when we hear Squaw Valley, […]
New report: Lake Tahoe further losing its clarity
The UC Davis Environmental Research Center released its annual report on Lake Tahoe’s clarity yesterday, and the news is not good. “Tahoe is suffering a staggering loss of clarity in our own generation,” says Tom Mooers of Sierra Watch. “And if reckless developers in the Tahoe Sierra get their way, the news will go from […]
The Movie to Keep Squaw True now on YouTube & Smart TV apps!
You’ve seen Tiger King on Netflix. You’ve refreshed your Facebook page 632 times today. Now it’s time to stream The Movie to Keep Squaw True on YouTube! It’s not quite lions in Oklahoma. But it does tell the riveting story of how private equity hucksters are trying to build the world’s tallest indoor waterslide in Tahoe’s Squaw Valley. And how the conservation […]
