Squaw Valley winter Tahoe Truckee True

Great news from court: Sierra Watch wins Squaw Valley court cases!

As you can see in the press release below, we won! Thanks, as always, for standing with us as we defend our mountain values. Onward!   Contact: Tom Mooers; (530) 265-2849 x200 August 24, 2021 TAHOE CONSERVATIONISTS SCORE COURT VICTORY OVER SQUAW VALLEY DEVELOPMENT Sacramento, Calif. – In a sweeping victory for Tahoe conservationists, California’s […]

Strategic Assessment: Sierra Watch Releases Report on White Wolf Development Project

Massive development threatens everything we love about the Tahoe Sierra. And now there’s a new project in town. Today we released our Sierra Watch White Wolf Strategic Assessment, a detailed look at proposed development on the White Wolf property between Alpine Meadows and Squaw Valley – and what it would mean to our mountains. There’s […]

Tahoe Truckee True Court Flier

Tahoe on Trial July 21/How to Watch

Sierra Watch will be standing up in court on July 21st to defend Tahoe from Alterra’s reckless Squaw Valley development – and you can watch! The court is conducting oral arguments by video conference, and they’ve shared instructions on how to log on to their BlueJeans Events conferencing application. WHAT: Oral arguments before the Third […]

Save the Date/Tahoe Truckee True Day in Court: July 21

Mark your calendars! Sierra Watch and the commitment to keep Tahoe Truckee True is getting our day in court. The Third District Court of Appeals will hold oral arguments in our case against Alterra’s reckless Squaw Valley development Wednesday, July 21, at 2:00pm. We’ll share further details, including how to watch online, as we get […]

Save Martis Valley, Martis Peak

Defend our mountains. Double your money.

You know what’s great about our bumper stickers?  They work! For 20 years, Sierra Watch has been working to Save Martis Valley – establishing a bold vision for conservation, day by day, parcel by parcel. When Donner was threatened by a reckless proposal to subdivide the summit, Sierra Watch took the lead to secure a […]

Squaw Valley Waterpark

Squaw Valley: The Name and Proposed Waterpark Remain the Same

Hopefully you saw our April 1 post, the fake press release to remind us how ridiculous Alterra Mountain Company’s plans for Squaw Valley truly are. No, they are not actually renaming Squaw Valley ‘Waterpark Valley USA!’ (at least as far as we know). But they did actually claim, in public, that “there is nothing to […]

Alterra Announces New Name For Squaw Valley

Alterra Announces New Name for Squaw Valley – Press Release

For Immediate Release: ALTERRA MOUNTAIN COMPANY ANNOUCES NEW NAME FOR SQUAW VALLEY Waterpark Valley USA! to be marketed worldwide Olympic Valley, Calif. – The owners of Alterra Mountain Company gathered today in the parking lot of Squaw Valley to announce the new name for the famed ski resort: Waterpark Valley USA! Flanked by executives of […]

Emerald Bay, Tahoe Truckee True

Our 2021 Resolution to Defend our Mountain Values

What a year! As we finally put 2020 behind and drop into the New Year, let’s not forget to appreciate our shared perseverance.  In isolation and anxiety and through tragedy, we’ve made it to 2021. Here at Sierra Watch, together, we have maintained our stalwart defense of our Tahoe values. We haven’t lost any ground to […]

Reno Gazette-Journal: “North Tahoe property twice threatened by development now permanently protected”

Making sure you’ve seen the great news from North Lake Tahoe: 120 acres on Brockway Summit, recently threatened with development, now permanently protected! This is how we do it – how we turn development threats into conservation opportunities. In 2014, Mountainside Partners asked the Tahoe Regional Planning Agency to approve 112 ridgeline houses for the property as […]

PRESS RELEASE – Squaw Valley: New Name, Same Fight to Keep “Tahoe Truckee True”

### For Immediate Release Contact: Tom Mooers (530) 265-2849 x200 November 19, 2020 SQUAW VALLEY: NEW NAME, SAME FIGHT TO KEEP “TAHOE TRUCKEE TRUE” Lake Tahoe, Calif. — Although Squaw Valley may be getting a new name, the ongoing fight over proposed development remains.  And conservationists are getting a jump on the resort’s new brand.  Sierra […]