Defend our mountains. Double your money.
You know what’s great about our bumper stickers? They work! For 20 years, Sierra Watch has been working to Save Martis Valley – establishing a bold vision for conservation, day by day, parcel by parcel. When Donner was threatened by a reckless proposal to subdivide the summit, Sierra Watch took the lead to secure a […]
Squaw Valley: The Name and Proposed Waterpark Remain the Same
Hopefully you saw our April 1 post, the fake press release to remind us how ridiculous Alterra Mountain Company’s plans for Squaw Valley truly are. No, they are not actually renaming Squaw Valley ‘Waterpark Valley USA!’ (at least as far as we know). But they did actually claim, in public, that “there is nothing to […]
Alterra Announces New Name for Squaw Valley – Press Release
For Immediate Release: ALTERRA MOUNTAIN COMPANY ANNOUCES NEW NAME FOR SQUAW VALLEY Waterpark Valley USA! to be marketed worldwide Olympic Valley, Calif. – The owners of Alterra Mountain Company gathered today in the parking lot of Squaw Valley to announce the new name for the famed ski resort: Waterpark Valley USA! Flanked by executives of […]
Our 2021 Resolution to Defend our Mountain Values
What a year! As we finally put 2020 behind and drop into the New Year, let’s not forget to appreciate our shared perseverance. In isolation and anxiety and through tragedy, we’ve made it to 2021. Here at Sierra Watch, together, we have maintained our stalwart defense of our Tahoe values. We haven’t lost any ground to […]
Reno Gazette-Journal: “North Tahoe property twice threatened by development now permanently protected”
Making sure you’ve seen the great news from North Lake Tahoe: 120 acres on Brockway Summit, recently threatened with development, now permanently protected! This is how we do it – how we turn development threats into conservation opportunities. In 2014, Mountainside Partners asked the Tahoe Regional Planning Agency to approve 112 ridgeline houses for the property as […]
Sierra WatchPRESS RELEASE – Squaw Valley: New Name, Same Fight to Keep “Tahoe Truckee True”
### For Immediate Release Contact: Tom Mooers (530) 265-2849 x200 November 19, 2020 SQUAW VALLEY: NEW NAME, SAME FIGHT TO KEEP “TAHOE TRUCKEE TRUE” Lake Tahoe, Calif. — Although Squaw Valley may be getting a new name, the ongoing fight over proposed development remains. And conservationists are getting a jump on the resort’s new brand. Sierra […]
Keeping Squaw Valley and Tahoe True – 4 Years and Counting
Four years ago today, Placer County officials approved massive development for Tahoe’s Squaw Valley. At a packed hearing in North Lake Tahoe in 2016, hundreds of volunteers turned out to argue against approvals and to Keep Squaw True. Yet, somehow, the Placer County Board of Supervisors granted the would-be developer all the entitlements they asked for. Those […]
For our mountains. More than ever.
It’s the time of year when we reach out and ask you to support Sierra Watch. We make it easy – just click here to donate: And it’s important; these days, we need our mountains more than ever. The good news is that there are no new subdivisions on the Martis Valley West property in […]
State of Sierra Watch 2020
Each fall we take stock of another year of Sierra Watch and the work we do to defend our mountains. Of course it’s tough to look back on 2020 – when it keeps bearing down on us like a freight train. Throughout California, we’re suffering the realities of a changing climate – the ravages of […]
Alterra Mountain Company: Full Steam Ahead for Squaw Valley Development
Alterra Mountain Company may have agreed to change the name of its Squaw Valley ski resort, but it hasn’t changed its plans for massive development in North Tahoe. Even in the face of community opposition, legal challenges, increasing fire danger, and a global pandemic, it’s business as usual for the Colorado-based ski conglomerate with parent […]
