Sierra Watch Mission

Sierra Watch: Our Mission & Role in Protecting the Sierra Nevada

Mission Sierra Watch’s mission is to protect the Sierra Nevada by turning development threats into conservation victories. Inspired by the Sierra’s mountain ridgelines, deep pine forests, rich meadows, and crystal clear waters, we provide innovative strategic leadership to defend the places we love. Approach Our own expertise includes campaign strategy, land use law, media relations, […]

Tahoe traffic, tahoe development, Sierra Watch, Keep Squaw True, Save Martis Valley, Martis Valley

Support the Sierra Nevada during our 2020 Summer Match!

There’s no better place to get into nature – and get away from it all – than the Sierra. Let’s keep it that way.  Let’s not lose our great outdoors to indoor waterparks, our Tahoe time to traffic, our night sky to light pollution. Click here to support Sierra Watch and our work to Save Martis Valley and Keep Squaw […]

Tahoe City, Keep Squaw True, Gaffney, Game of GNAR

Great Time to Give to the Great Outdoors – Summer Match Announced!

These days we need our mountains more than ever.  Maybe you’re lucky enough to be in the Sierra right now. But, even if you can’t currently access the trails or go jump in the lake, just knowing that they are there, ready and waiting for your next adventure, can provide real solace in challenging times. Our […]

Squaw Valley, Keep Squaw True

Squaw Valley & Keep Squaw True: More than Just a Name

Update 10/19/2020: Sierra Watch Renames Campaign to Tahoe Truckee True  For the most part, when we hear Squaw Valley, we think of the place – the meadows and mountains.  Some of California’s best ski terrain and the community that has built itself around the resort’s famous slopes. But increasingly now when we hear Squaw Valley, […]

Emerald Bay, UC Davis, Keep Squaw True

New report: Lake Tahoe further losing its clarity

The UC Davis Environmental Research Center released its annual report on Lake Tahoe’s clarity yesterday, and the news is not good. “Tahoe is suffering a staggering loss of clarity in our own generation,” says Tom Mooers of Sierra Watch.  “And if reckless developers in the Tahoe Sierra get their way, the news will go from […]

Squaw Valley Alpine Meadows

The Movie to Keep Squaw True now on YouTube & Smart TV apps!

You’ve seen Tiger King on Netflix. You’ve refreshed your Facebook page 632 times today. Now it’s time to stream The Movie to Keep Squaw True on YouTube! It’s not quite lions in Oklahoma.  But it does tell the riveting story of how private equity hucksters are trying to build the world’s tallest indoor waterslide in Tahoe’s Squaw Valley. And how the conservation […]

"Squaw Valley Wildlife", "Alterra Mountain Co", "Coronavirus Tahoe"

Wildlife Returns to Squaw Valley

In the absence of vacationing visitors, reports of unusual wildlife sightings abound in Squaw Valley. Multiple news sources are reporting that Sierra dolphins are returning to their natural habitat with this photo of them seen frolicking in the indoor waterpark in Tahoe’s Squaw Valley. To get the real facts about Alterra Mountain Co.’s proposed development […]

Squaw Valley, Fresh Snow, Tahoe Coronavirus, Squaw COVID-19

Reaching out as the Mountains Abide

We just wanted to reach out and connect with our conservation community. We’re doing what we can to continue the work of Sierra Watch – Saving Martis Valley and Keeping Squaw True – as much as our isolation allows. But we miss seeing you all in person, whether at our own events, on a chairlift, or out on the trails. […]

Tahoe City Snow Fest

North Tahoe SnowFest’s 4th Annual Wing Eating Contest, benefiting Keep Squaw True

Join Sierra Watch on Sunday, March 1st, for Fat Cat Bar & Grill’s Fourth Annual North Tahoe SnowFest Hot Wing Eating Contest, benefiting our work to Keep Squaw True! Event runs from 3pm to 5pm. So come join us as we watch the fastest eaters from Tahoe and beyond test their mettle against each other and Fat […]

Squaw Valley development, Keep Squaw True

“Maximum Potential Development” vs. Tahoe Mountain Values – Moonshine Ink covers Sierra Watch’s legal appeal over Squaw Valley

This month’s edition of Truckee’s Moonshine Ink provides an in-depth update on the back-and-forth over Squaw Valley in the Court of Appeals. Would-be developer Alterra Mountain Company is arguing for what they call “maximum potential development.” Sierra Watch is standing up for our shared mountain values – and state law. And you can read it […]