Become a Keep Squaw True Outreach Associate

OPENING: Outreach Associate Sierra Watch seeks an Outreach Associate with a passion for conservation advocacy and the Tahoe Sierra to increase awareness and mobilize grassroots involvement for our campaign to Keep Squaw True. Sierra Watch Founded in 2001, Sierra Watch has built a remarkable record of measurable success in Sierra conservation. We spearheaded the long-term effort to […]

This is Not an April Fools’ Joke

This is not an April Fools’ Joke.  We wish it were. Because this afternoon – as in April 1 – Placer County posted KSL’s revised ‘Village at Squaw Valley Specific Plan’.  And it’s pretty much the same nightmare vision for North Tahoe that KSL has been trying to squeeze into Squaw for the last five […]

Keep Squaw True Happy Hour at Steamers, Mar.3 in Kings Beach

Come join us this THURSDAY, Mar.3 from 4pm to 6pm at Steamers Beach Side Bar & Oven, Kings Beach for the HAPPY HOUR TO KEEP SQUAW TRUE   Come enjoy good beer and pizza at Steamers in Kings Beach, as well as rad door prizes: – Sweet gear from local shops – Signed copy of […]

Getting rad roadside in Squaw Valley

I’m not sure exactly how cold it was when I pulled into the Squaw Valley post office at 6:30 Sunday morning.  My car thermometer said it was 1 degree, Jen’s car, which pulled in right behind me, thought it was 6 degrees.  Either way, it was the kind of cold that quickly chills most Californians  to […]

Shop at Tahoe Businesses that Keep Squaw True

If you’re in Tahoe and need to do some last-minute holiday shopping, how about shopping at local businesses that are standing up to Keep Squaw True? Two weeks ago, Sierra Watch delivered a letter to Placer County officials, signed by more than 40 local businesses and non-profits, who recognize that irresponsible development in Squaw Valley […]

Tahoe Businesses Opposing Current Squaw Valley Development

View Update: Updated Coalition Letter of 70 Businesses, Delivered to Placer County, November 14, 2016 MORE THAN 40 LOCAL BUSINESSES AND REGIONAL ORGANIZATIONS IN OPPOSITION TO PROPOSED TAHOE DEVELOPMENT   Auburn, Calif. – Sierra conservationists delivered a letter to Placer County officials today expressing growing opposition to KSL’s Squaw Valley development proposals. In a letter to […]

Keep Squaw True Happy Hour at Mellow Fellow, Nov.19 in Truckee

Come join us on THURSDAY, NOV.19 from 5pm to 7pm at Mellow Fellow, Truckee for the BENEFIT and HAPPY HOUR TO KEEP SQUAW TRUE   Come enjoy Mellow Fellow’s master selection of beer and delicious food at their Truckee location. Have a chance to get some GNAR points during the off-season with a raffle offering: […]

Fun times at last week’s KST Happy Hour

Last Thursday, the folks at Patagonia Reno hosted a Keep Squaw True Happy Hours at their outlet store. It was a great time with tasty snacks and some great beer from Ninkasi Brewing. The Sierra Watch team was also on hand to educate people about issues surrounding the proposed development of Squaw Valley. There was […]

Report on the draft EIR Comment Letters for the Squaw Valley Village Specific Plan

Summary and Report on Comment Letters Draft Environmental Impact Report Squaw Valley Village Specific Plan  –Delivered to the Tahoe Regional Planning Agency on September 23, 2015– –Delivered to the Placer County Board of Supervisors on October 20, 2015– ———————————————————————————————————————————- To view the PDF of the report, please click here: Sierra Watch Report on Squaw Valley […]

Keep Squaw True Happy Hour and Pizza Party on Friday, Oct. 2

Come join us on FRIDAY, OCT.2 from 4pm to 7pm at The Crest Café for the first ever KEEP SQUAW TRUE HAPPY HOUR AND PIZZA PARTY.   Come enjoy drink specials,  free pizza and salad, games and great company. Have a chance to get some GNAR points during the off-season with a raffle offering: Keep […]