PRESS RELEASE – Squaw Valley: New Name, Same Fight to Keep “Tahoe Truckee True”

### For Immediate Release Contact: Tom Mooers (530) 265-2849 x200 November 19, 2020 SQUAW VALLEY: NEW NAME, SAME FIGHT TO KEEP “TAHOE TRUCKEE TRUE” Lake Tahoe, Calif. — Although Squaw Valley may be getting a new name, the ongoing fight over proposed development remains.  And conservationists are getting a jump on the resort’s new brand.  Sierra […]

Tom Mooers, Sierra Watch

Keeping Squaw Valley and Tahoe True – 4 Years and Counting

Four years ago today, Placer County officials approved massive development for Tahoe’s Squaw Valley. At a packed hearing in North Lake Tahoe in 2016, hundreds of volunteers turned out to argue against approvals and to Keep Squaw True. Yet, somehow, the Placer County Board of Supervisors granted the would-be developer all the entitlements they asked for. Those […]

Donner Summit, Mount Rose Wilderness, Martis Valley

For our mountains. More than ever.

It’s the time of year when we reach out and ask you to support Sierra Watch. We make it easy – just click here to donate: And it’s important; these days, we need our mountains more than ever. The good news is that there are no new subdivisions on the Martis Valley West property in […]

Alterra Mountain Company, Squaw Valley, Sierra Watch, Keep Squaw True

State of Sierra Watch 2020

Each fall we take stock of another year of Sierra Watch and the work we do to defend our mountains. Of course it’s tough to look back on 2020 – when it keeps bearing down on us like a freight train. Throughout California, we’re suffering the realities of a changing climate – the ravages of […]

Alterra Mountain Company: Full Steam Ahead for Squaw Valley Development

Alterra Mountain Company may have agreed to change the name of its Squaw Valley ski resort, but it hasn’t changed its plans for massive development in North Tahoe. Even in the face of community opposition, legal challenges, increasing fire danger, and a global pandemic, it’s business as usual for the Colorado-based ski conglomerate with parent […]

Squaw Valley Water Park

Keeping Nightmare Vision for Squaw Development from Becoming Reality

Seven years ago, we got our first look at the proposed indoor waterpark for Tahoe’s Squaw Valley. In the newsclip below, the Reno Gazette-Journal called it, “a high-mountain water park on steroids.” Management has changed; from KSL Capital Partners to Alterra Mountain Company. But the plans remain the same. The good news is that there […]

Sierra Watch Mission

Sierra Watch: Our Mission & Role in Protecting the Sierra Nevada

Mission Sierra Watch’s mission is to protect the Sierra Nevada by turning development threats into conservation victories. Inspired by the Sierra’s mountain ridgelines, deep pine forests, rich meadows, and crystal clear waters, we provide innovative strategic leadership to defend the places we love. Approach Our own expertise includes campaign strategy, land use law, media relations, […]

Tahoe traffic, tahoe development, Sierra Watch, Keep Squaw True, Save Martis Valley, Martis Valley

Support the Sierra Nevada during our 2020 Summer Match!

There’s no better place to get into nature – and get away from it all – than the Sierra. Let’s keep it that way.  Let’s not lose our great outdoors to indoor waterparks, our Tahoe time to traffic, our night sky to light pollution. Click here to support Sierra Watch and our work to Save Martis Valley and Keep Squaw […]

Tahoe City, Keep Squaw True, Gaffney, Game of GNAR

Great Time to Give to the Great Outdoors – Summer Match Announced!

These days we need our mountains more than ever.  Maybe you’re lucky enough to be in the Sierra right now. But, even if you can’t currently access the trails or go jump in the lake, just knowing that they are there, ready and waiting for your next adventure, can provide real solace in challenging times. Our […]

Squaw Valley, Keep Squaw True

Squaw Valley & Keep Squaw True: More than Just a Name

For the most part, when we hear Squaw Valley, we think of the place – the meadows and mountains.  Some of California’s best ski terrain and the community that has built itself around the resort’s famous slopes. But increasingly now when we hear Squaw Valley, we also hear the name as a derogatory relic of […]