The Movie to Keep Tahoe True

Watch the movie and then take action to protect Olympic Valley and Lake Tahoe:


A modern day David and Goliath story – The Movie to Keep Tahoe True tells the epic saga of a mountain community rising up to defend the integrity of an incredible place.

When private equity and corporate developers came to Tahoe to transform Olympic Valley into a Vegas-style amusement park, they ran into a mountain of community commitment – organized as the movement to Keep Squaw True.

This is the inspiring story of the ongoing nine-year struggle to stand up and defend Olympic Valley, Lake Tahoe, the North Lake Tahoe-Truckee Region, and the Sierra Nevada.

Written and directed by brothers, Robb (Squallywood) and Scott (Matchstick Productions) Gaffney, and produced by the conservation nonprofit, Sierra Watch. It features an unforgettable cast of enthusiastic Tahoe locals and iconic Olympic Valley legends as they show the world how to band together and stand up for their mountain values.

56 minute run time, best if viewed via computer or Smart TV using YouTube app

Please note: This movie has been updated to reflect Sierra Watch’s renaming of the movement to Keep Squaw True to Tahoe Truckee True. All uses of the term “Squaw” are in reference to the Tahoe ski resort, also soon to be renamed.