Individual land-use decisions we make today will shape the Sierra and its future. Only Sierra Watch is built to ensure that those big, lasting decisions are made for the right reasons, with the best information, and with the timeless values of the Sierra at heart.
For more than fifteen years, we have pioneered an effective approach to defending our favorite Sierra places. We play a unique leadership role in the Sierra Nevada conservation community, shaping and focusing a shared commitment to the Sierra into effective conservation campaigns.
Our in-house expertise includes campaign strategy, media relations, land use law, and local organizing. We leverage these skills with direct access to the best experts in the fields of policy, law, conservation, and land-use planning. Our proven strategies position Sierra Watch to convert development threats into conservation victories.